See The ‘Green Soda’ Ad Banned From The Superbowl

This is the SodaStream commercial CBS banned from airing during the Superbowl:

Sodastream is a home carbonation system that touts itself as “Earth Friendly”:

SodaStream is an “Active Green” solution that minimizes the huge eco-footprint caused by the manufacture, transport and waste of plastic bottles.

SodaStream says its “vision is to create a world free from bottles.” They claim that ”since January 2009, we have saved the world from over 1 billion plastic bottles.”

Now it is is hard to see why CBS banned that ad gently ribbing the competition (albeit two Superbowl sponsors) — especially since last year NBC ran this ad by Chevy that (humorously) suggests you won’t survive the Mayan apocalypse if you drive a Ford truck [insert line here about trucks and the real apocalypse that's coming].

You shouldn’t shed a tear for SodaStream, however, since they will reportedly be airing a different commercial — and this ban has been a marketer’s dream, with the above ad being viewed more than 2.5 million times this week already.

Indeed, it was ad man Alex Bogusky who dreamed up this tweet to spotlight the ban:

Now the only reason I add all of this detail is that in October, Bogusky “partnered with The Center for Science in the Public Interest (CSPI) to launch a public info project called The Real Bears … to highlight the far-reaching affects of soda marketing.”

Now this is an ad that should air during the Superbowl:

Here is Bogusky again:

“This project attempts to contrast the marketing hype around soda with the stark reality, and it is my hope that it makes some small contribution to a critical cultural awakening. We need to begin to connect the dots between what we are sold, what we eat, and how sick we have become.”

Seriously!

And this all loops back to the connection between obesity and global warming, explored in a recent study featured in Scientific American. Guess I’ll have to do a separate post on that study after all.

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