Anti-Obesity Campaign Encourages Parents To Choose Toys Over Treats For This Year’s Easter Baskets

A celebrity-driven PSA that’s been making the rounds on television and subscription services like Hulu urges Americans to stuff Easter baskets this Sunday with toys — rather than the traditional high-sugar, high-fat candies like chocolate bunnies. The ad presents itself as a campaign to “save the bunny” while encouraging parents to shift away from giving kids the unhealthy treats.

Watch it:

It’s worth noting that the project is sponsored by Mattel, Fisher-Price, and various other toy-makers, and the campaign’s webpage directs visitors to retailers that sell their products, so there is an obvious financial motive at play here.

However, while candy consumed on one day out of the year is a mere drop in the bucket compared to other factors feeding into America’s obesity crisis, such as the over-consumption of fast foods and unhealthy school lunches, the empirical data suggests that there is some merit to the movement. Figures compiled by online retailers and the National Confectioners’ Association show that Americans purchase 120 million pounds of Easter candy annually — and the vast majority of it is particularly unhealthy foods like chocolate:

Holidays in general are a gold mine for chocolate makers — particularly for corporate giants Hershey and Mars, the two companies that produce 70 percent of all chocolate. Hershey’s webpage is currently pushing chocolate products such as the aforementioned bunnies, Cadbury cream eggs, and a variety of other sugary concoctions for Easter Sunday. Most chocolate products in the U.S. are actually made up mostly of Monsanto-produced corn.

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Thousands Of L.A. Citizens Choose Groceries Over Handguns

(Photo Credit: Rick Loomis/ Los Angeles Times)

Thousands of Los Angeles’ citizens lined parking lots yesterday in a chance to exchange their guns for groceries in a city-organized buyback program. The event, normally an annual Mother’s Day event, was pushed up to Wednesday by L.A. Mayor Antonio Villaraigosa in the aftermath of the tragic shooting in Newtown, CT.

City officials offered up to $100 in gift cards to a local grocery chain for rifles, handguns, and shotguns, with assault weapons fetching more, up to $200 in cards. Despite moving the date, turnout was extremely high, with the two parking lots where the buybacks took place finding themselves overcrowded at times by eager sellers. In fact, the city found itself surpassing last year’s total of 1,673 guns by yesterday afternoon:

Many came bearing more than one gun. They pulled 22 pistols from the trunk of one white Honda, a haul that earned the driver $1,000.

Two men in a pickup truck with two children in the back seat handed over a rifle, a pistol and a MAC-12, altered with a silencer.

While the majority of the guns retrieved were handguns and other small-scale weapons, at least “a few dozen” assault weapons were taken off the streets as well. One of the first guns purchased in the buyback was a Bushmaster rifle of the same model as those used in the Conneticut shooting and a planned attack in New York where two firefighters were targeted and killed.

Since its inauguration in 2009, the gun buyback program has purchased over 8,000 guns from L.A. citizens, according to Mayor Villaraigosa. While gun buyback programs are not the most effective way to lower gun violence, they do reduce the supply of firearms in a community. Several other communities will be running their own in the near future, including Newtown’s neighboring city Bridgeport.

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