See The ‘Green Soda’ Ad Banned From The Superbowl

This is the SodaStream commercial CBS banned from airing during the Superbowl:

Sodastream is a home carbonation system that touts itself as “Earth Friendly”:

SodaStream is an “Active Green” solution that minimizes the huge eco-footprint caused by the manufacture, transport and waste of plastic bottles.

SodaStream says its “vision is to create a world free from bottles.” They claim that ”since January 2009, we have saved the world from over 1 billion plastic bottles.”

Now it is is hard to see why CBS banned that ad gently ribbing the competition (albeit two Superbowl sponsors) — especially since last year NBC ran this ad by Chevy that (humorously) suggests you won’t survive the Mayan apocalypse if you drive a Ford truck [insert line here about trucks and the real apocalypse that's coming].

You shouldn’t shed a tear for SodaStream, however, since they will reportedly be airing a different commercial — and this ban has been a marketer’s dream, with the above ad being viewed more than 2.5 million times this week already.

Indeed, it was ad man Alex Bogusky who dreamed up this tweet to spotlight the ban:

Now the only reason I add all of this detail is that in October, Bogusky “partnered with The Center for Science in the Public Interest (CSPI) to launch a public info project called The Real Bears … to highlight the far-reaching affects of soda marketing.”

Now this is an ad that should air during the Superbowl:

Here is Bogusky again:

“This project attempts to contrast the marketing hype around soda with the stark reality, and it is my hope that it makes some small contribution to a critical cultural awakening. We need to begin to connect the dots between what we are sold, what we eat, and how sick we have become.”

Seriously!

And this all loops back to the connection between obesity and global warming, explored in a recent study featured in Scientific American. Guess I’ll have to do a separate post on that study after all.

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Secret Donors Back New Obamacare Push

Several former White House staffers have found a new way to promote Obamacare: They’re spending millions of dollars in secret corporate and union cash, and they’re harnessing grass-roots tactics to some of the biggest names in the health care industry.

Organizing for Action, the successor to President Barack Obama’s presidential campaign, and Enroll America, a group led by two former Obama staffers that features several insurance company bigwigs on its board, are planning to unleash the same grass-roots mobilization and sophisticated micro-targeting tactics seen in the 2012 campaign.

Continue Reading (Also on POLITICO: President Obama's challenge: Selling ideas, not just himself)

Instead of getting people to vote, they’re trying to get people to buy insurance.

If the coalition is successful, 30 million uninsured Americans will get health coverage and the now-unpopular law that Obama’s team pushed through Congress and defended at the Supreme Court could go down in history alongside lauded national institutions such as Medicare and Social Security.

But if large numbers of younger and healthier Americans don’t sign up for coverage this fall alongside the older and sicker ones, the whole thing won’t work.

The challenge is real: The White House has not been able to penetrate the confusion and skepticism about the law in the nearly three years since its passage. Numerous polls have shown that people still don’t know what’s in the law, or how it could benefit them. 

(PHOTOS: Supreme Court upholds health care law)

So it is both fitting and ironic that — for perhaps the most significant battle in the war over Obamacare — the president’s allies are completely setting aside their qualms about the unlimited cash they once railed against. They plan to use it to unleash the 20 million-address strong email list of Organizing for Action, to hire up to 100 people at Enroll America and to flood television, radio and social media with ads this fall. They even hope to go door to door, walking people through the sign-up process.

“This is going to be run like a political campaign,” said Families USA Executive Director Ron Pollack, who helped conceive and fund Enroll America in 2010 and is chairman of the board.

(Also on POLITICO: Obama committees in black, red)

It’s clear Enroll America is a priority for Team Obama. The group received a blessing from Organizing for Action at a private gathering of Democratic donors during Inauguration weekend. Its new president, Anne Filipic, just resigned as the deputy director of the White House Office of Public Engagement, where she had worked under Organizing for Action’s director Jon Carson. Its new managing director, Chris Wyant, led the ground game in Ohio for Obama’s reelection campaign.

The private effort is relying on many of the tools, donors and operatives that were pivotal to Obama’s reelection, but also streams of cash — including secret and corporate money — that Obama once eschewed.

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Groundhog Decade: We’re Stuck In A Movie Where It’s Always the Hottest Decade On Record

Somewhere on a Hollywood movie set for Groundhog Day, Part 2: Bill Murray wakes up to find he’s just lived through the hottest decade on record, just as he did in the 1990s, just as he did in the 1980s. And he keeps waking up in the hottest decade on record, until he gains the kind of maturity and wisdom that can only come from doing the same damn thing over and over and over again with no change in the result. Ah, if only life were like a movie.

Somewhere in PA: Punxsutawney Phil saw the shadow of unrestricted fossil-fuel pollution from Homo “sapiens” sapiens today. That means global warming for another six thousand weeks — and then some (see NOAA: Climate change “largely irreversible for 1000 years,” with permanent Dust Bowls in Southwest and around the globe).

If we keep listening to the siren song of delay, delay, delay from the anti-science, pro-pollution crowd and their enablers, then eventually people aren’t going to go through this elaborate charade of wondering whether some large rodent in Pennsylvania can predict the weather — the forecast will always be the same, “bloody hot”:

And, as noted, those scientific projections are simply business-as-usual warming.

“Projections of global warming relative to pre-industrial for the A1FI emissions scenario” — the one we’re currently on. “Dark shading shows the mean ±1 s.d. [standard deviation] for the tunings to 19 AR4 GCMs [IPCC Fourth Assessment General Circulation Models] and the light shading shows the change in the uncertainty range when … climate-carbon-cycle feedbacks … are included.”

Under the plausible worst-case scenario of high emissions, high carbon-cycle feedbacks, marmota monax and homo “sapiens” experience much worse by mid-century (see UK Met Office: Catastrophic climate change, 13-18°F over most of U.S. and 27°F in the Arctic, could happen in 50 years, but “we do have time to stop it if we cut greenhouse gas emissions soon”):

If we get anywhere near that outcome, I seriously doubt anybody is going to care about what Punxsutawney Phil thinks about whether it’s going to be an early spring or not.

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Weekly Address: A Balanced Approach to Growing the Economy in 2013

The White House

Office of the Press Secretary

WASHINGTON, DC— In this week’s address, President Obama called on Congress to work together on a balanced approach to reduce our deficit and promote economic growth and job creation. Our businesses created 2.2 million jobs last year, and we just learned that our economy created more jobs over the last few months than economists originally thought.  Our economy is poised to expand in 2013 if Washington politics doesn’t get in the way, and the President called on Congress to work together to keep moving us forward.

The audio of the address and video of the address will be available online at www.whitehouse.gov at 6:00 a.m. ET, Saturday, February 2, 2013.

Remarks of President Barack Obama
Weekly Address
The White House
February 2, 2013

Hi, everybody. 

In the coming weeks, we face some important decisions about how to pay down our debt in a way that grows our economy and creates good jobs – decisions that will make a real difference in the strength and pace of our recovery. 

We began this year with economists and business leaders saying that we are poised to grow in 2013.  And there are real signs of progress:  Home prices are starting to climb again.  Car sales are at a five-year high.  Manufacturing is roaring back.  Our businesses created 2.2 million jobs last year.  And we just learned that our economy created more jobs over the last few months than economists originally thought. 

But this week, we also received the first estimate of America’s economic growth over the last few months.  And it reminded us that bad decisions in Washington can get in the way of our economic progress.   

We all agree that it’s critical to cut unnecessary spending.  But we can’t just cut our way to prosperity.  It hasn’t worked in the past, and it won’t work today.  It could slow down our recovery.  It could weaken our economy.  And it could cost us jobs – now, and in the future. 

What we need instead is a balanced approach; an approach that says let’s cut what we can’t afford but let’s make the investments we can’t afford to live without.  Investments in education and infrastructure, research and development – the things that will help America compete for the best jobs and new industries. 

Already, Republicans and Democrats have worked together to reduce our deficits by $2.5 trillion.  That’s a good start.  But to get the rest of the way, we need a balanced set of reforms. 

For example, we need to lower the cost of health care in programs like Medicare that are the biggest drivers of our deficit, without just passing the burden off to seniors.  And these reforms must go hand-in-hand with eliminating excess spending in our tax code, so that the wealthiest individuals and biggest corporations can’t take advantage of loopholes and deductions that aren’t available to most Americans. 

2013 can be a year of solid growth, more jobs, and higher wages.  But that will only happen if we put a stop to self-inflicted wounds in Washington.  Everyone in Washington needs to focus not on politics but on what’s right for the country; on what’s right for you and your families.  That’s how we’ll get our economy growing faster.  That’s how we’ll strengthen our middle class.  And that’s how we’ll build a country that rewards the effort and determination of every single American. 

Thanks.  And have a great weekend.

Vice President Joe Biden, Dr. Jill Biden, and Deputy Secretary of Defense Ashton Carter visit with Wounded Warriors and their medical caretakers at Landstuhl Regional Medical Center (RMC) in Landstuhl, Germany.

Bragging rights aren't the only thing on the line for the mayors during tonight's big game -- the winning city will also get a day of service from the mayor of the opposing team.

In this week’s address, President Obama calls on Congress to work together on a balanced approach to reduce our deficit and promote economic growth and job creation.

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Presidential Proclamation: National African American History Month, 2013

The White House

Office of the Press Secretary

By The President of The United States of America

A Proclamation

In America, we share a dream that lies at the heart of our founding:  that no matter who you are, no matter what you look like, no matter how modest your beginnings or the circumstances of your birth, you can make it if you try.  Yet, for many and for much of our Nation's history, that dream has gone unfulfilled. For African Americans, it was a dream denied until 150 years ago, when a great emancipator called for the end of slavery. It was a dream deferred less than 50 years ago, when a preacher spoke of justice and brotherhood from Lincoln's memorial.  This dream of equality and fairness has never come easily -- but it has always been sustained by the belief that in America, change is possible.

Today, because of that hope, coupled with the hard and painstaking labor of Americans sung and unsung, we live in a moment when the dream of equal opportunity is within reach for people of every color and creed.  National African American History Month is a time to tell those stories of freedom won and honor the individuals who wrote them.  We look back to the men and women who helped raise the pillars of democracy, even when the halls they built were not theirs to occupy.  We trace generations of African Americans, free and slave, who risked everything to realize their God-given rights.  We listen to the echoes of speeches and struggle that made our Nation stronger, and we hear again the thousands who sat in, stood up, and called out for equal treatment under the law.  And we see yesterday's visionaries in tomorrow's leaders, reminding us that while we have yet to reach the mountaintop, we cannot stop climbing.

Today, Dr. King, President Lincoln, and other shapers of our American story proudly watch over our National Mall.  But as we memorialize their extraordinary acts in statues and stone, let us not lose sight of the enduring truth that they were citizens first.  They spoke and marched and toiled and bled shoulder-to-shoulder with ordinary people who burned with the same hope for a brighter day.  That legacy is shared; that spirit is American.  And just as it guided us forward 150 years ago and 50 years ago, it guides us forward today.  So let us honor those who came before by striving toward their example, and let us follow in their footsteps toward the better future that is ours to claim.

NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, by virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim February 2013 as National African American History Month.  I call upon public officials, educators, librarians, and all the people of the United States to observe this month with appropriate programs, ceremonies, and activities.

IN WITNESS WHEREOF, I have hereunto set my hand this thirty-first day of January, in the year of our Lord two thousand thirteen, and of the Independence of the United States of America the two hundred and thirty-seventh.

BARACK OBAMA

Vice President Joe Biden, Dr. Jill Biden, and Deputy Secretary of Defense Ashton Carter visit with Wounded Warriors and their medical caretakers at Landstuhl Regional Medical Center (RMC) in Landstuhl, Germany.

Bragging rights aren't the only thing on the line for the mayors during tonight's big game -- the winning city will also get a day of service from the mayor of the opposing team.

In this week’s address, President Obama calls on Congress to work together on a balanced approach to reduce our deficit and promote economic growth and job creation.

view all related blog posts

View the original article here

Bradley Cooper On What ‘Silver Linings Playbook’ Can Teach Us About Mental Illness

David O. Russell’s Silver Linings Playbook, nominated for eight Oscars, is hardly the first movie to find critical acclaim with a searing portrait of the impact of mental illness. But unlike many films, which portray people who suffer from mental health issues as either saintly or pitiable, Silver Linings Playbook, about Pat Solitano (Bradley Cooper), a former high school teacher who is returning home from eight months at a mental hospital after he beat his wife’s lover and was diagnosed with bipolar disorder, is savagely funny and often disarmingly sweet. It’s also a subtle vehicle for larger ideas about mental health care in America, ranging from the damage done by late-in-life diagnoses of mental illnesses, to the fact that for some people, treatment comes only after they come into contact with the criminal justice system, to training about mental health that could help everyone from teachers to cops do their jobs better.

I spoke with Bradley Cooper, who was nominated for an Academy Award for Best Actor, and Dr. Barbara Van Dahlen, the president of Give An Hour, which coordinates with volunteer mental health providers to get free treatment to American veterans, about the stigma around mental illness, the intersection of mental health care and law enforcement, and what kinds of conversations they hope Silver Linings Playbook can start. Our conversation has been edited for clarity and length:

I wanted to ask you about the structural story of the movie, because the real tragedy of Silver Linings Playbook is that Pat’s biploar disorder doesn’t get diagnosed until it’s completely unmanageable. It’s awful that it gets to this point, but it’s also a way that he finally gets care, and that’s not a story we see very often.

Cooper: But reflective of what’s happening. I mean, that’s the whole point. Patrick Kennedy, he likens it to a diagnosis which happens at stage four of cancer. When that’s occurring, it’s a bleak horizon. The whole idea is to have it be diagnosed before he makes a plea bargain with the courts after he beat the hell out of a guy. That’s the only reason he even went to a hospital in the first place and was diagnosed there. But, if somebody recognized, or he had a venue when he was a teenager, to talk about the fact that his brain is working in such a way that make him feel like an outsider, like he’s not belonging, then maybe that would have been prevented, then maybe he wouldn’t have had to serve time and had a 500-yard restraining order out against him, and have no job.

At the same time, the movie treats the ongoing law enforcement involvement in Pat’s life—a local police officer is assigned to check up on him and respond to calls about him—as a good thing in Pat’s life. He doesn’t have a case worker, he has his therapist appointment once or twice a week, but the cops are actually doing a fairly good job of dealing with him.

Van Dahlen: That’s an unusual situation. The issue is having people in someone’s life who are consistent, who care. The police officer in this story was somebody who actually was willing to try when he could to be helpful, rather than just “Okay, I’m taking you back in.” And unfortunately, that’s not often the case in communities, nor is it the case that we’ve got teacher who have the knowledge, even though they care about the kids, they may not understand. So they’re not going to be the one that says “Maybe something else is going on here.” It’s educating all the way down the line in our communities so these folks are identified and have access and it’s part of our normal conversation. It should not be the case that someone has to keep feeling like “I’m going to try to keep it together, I’m going to try to keep it together.” We see this obviously with the service members, that whole culture, trying to keep it together when they can’t. Our society, unfortunately, puts a tremendous amount of pressure on people, and sometimes, they blow.

Cooper: The police officer for our story in the movie, he serves the same way that his friend Ronnie serves, his brother Jake and his parents, who say “You look great. Just adhere to the rules and you’ll be fine.” There’s no investigation into what’s going on. The cop doesn’t pull him aside at the movie theater and say “Explain to me what happens.” He goes “The restraining order. You want to go back to Baltimore?” Those aren’t ways of actually understanding the situation. And that’s the device we use in the movie to then introduce Tiffany Maxwell, who is Jennifer [Lawrence], and that’s the whole idea of somebody understanding him. And that’s where we can then use this movie in terms of spreading an awareness of people actually needing to investigate, and to inquire in what’s going on, so people feel free to share, instead of adhering to a set of rules, and that’s the way it is.

Van Dahlen: That’s a great point. It does a great job of showing, especially with young people, having both of those elements, the structure, like the psychiatrist said, “You’re going to have to figure this out.” That is a reality. We went through a phase in the mental health community where people got into navel-gazing, and it was all about understanding, and we do need to help people—

Cooper: A strategy. As he says in the diner.

Van Dahlen: Gotta have a strategy, gotta have a structure. And with that, have that understanding, so people can take that within that structure and have a healthy life.

I was struck by that element of the movie. Trying to find small victories, the silver linings, the idea that we can build up one step at a time has always seemed really important. It seems like Pat’s parents, not knowing very much about mental illness, don’t seem to understand that there’s a space in between him being in a mental hospital and him being completely well that is a good target for Pat to get to.

Van Dahlen: The other thing, too, and this happens to veterans, civilians, if you have something, as if we all don’t have something, is if you have something that becomes identified, bipolar, depression, everyone lumps all of your behavior into that. We’ll sit and talk to these veterans, and they’ll say “I got angry, and that’s my PTSD.” And I’ll say, “No, wait a second, it sounds to me like you had reasons to be angry.” And we have to do a better job with that element, too.

When it comes to the stigma around mental illness, I was struck by the intergenerational tension in the movie is interesting. It seems like Pat, Sr. has fairly serious undiagnosed issues, whether it’s OCD, he has the same kinds of tantrums that Pat has.

Cooper: He’s been banned from Vets Stadium.

Van Dahlen: It’s a pretty big tantrum.

It seems like a story about how we can brand getting treatment. The pills aren’t just going to turn you off. It can give you access to things that make you happy again.

Cooper: And also that it’s not the other. This is a regular guy. This is a sort of slice of life, looking at these people who are in the prime of their life. He’s a young guy, and this is what happened to him. You look at his neighbor, John Oritz, is talking about how he goes into his basement and smashes his fists against the wall to Metallica. He’s supposed to be the normal one. So it is sort of an attempt to show, let’s just not just judge, let’s look into ourselves.

Van Dahlen: Life events, if life delivered him a serious blow. It’s what happens to you that determines what others are going to call your behavior.

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NRA Head Fearmongers About Background Checks: ‘I Just Don’t Think You Can Trust These People’

National Rifle Association Executive Vice President and CEO Wayne LaPierre offered a litany of excuses for his organization’s opposition to universal background checks on gun sales and purchases this morning, telling Fox News Sunday host Chris Wallace that the American Medical Association and other organizations were to blame for thwarting an expanded background check system. He also warned that universal checks could lead to a national registry:

LAPIERRE: I think what they’ll do is they’ll turn this universal check on the law-abiding into a universal registry of law-abiding people, and law-abiding people don’t want that.

WALLACE: Forgive me sir, but you take something that is here, and you take it all the way over there. There is nothing anyone in the administration has said that indicates they’re going to have a universal registry.

LAPIERRE: And Obamacare wasn’t a tax until they needed it to be a tax. I just don’t think you can trust these people.

The NRA has consistently used this as an excuse to oppose expanded background checks, even though federal law prohibits agencies from retaining information on people who pass background checks, making a national gun registry virtually impossible.

The gun lobby backed expanded background checks following the 1999 Columbine High School shooting, but LaPierre reiterated during a hearing in front of the Senate Judiciary Committee this week that the organization no longer supports those checks and told Wallace that the mental health community is also against them. “I have finally become convinced, after fighting to get the mental records computerized for 20 years and watching the mental health lobby, the HIPAA laws, and the AMA oppose it, I don’t think it’s going to happen,” he said. “The mental health lobby won’t let it happen.”

In addition to computerizing mental health records, LaPierre told Wallace that he would “change civil commitment laws” and “interdict” more mental health patients, an approach that would blatantly ignore concerns about patient privacy and the stigmatization of mental health patients, which drove the AMA’s opposition to some elements of universal background checks in the past. President Obama, meanwhile, issued an executive order last month that sought to rework the Health Insurance Portability and Accountability Act (HIPAA) to make it easier for states to report information to the National Instant Criminal Background Check System while addressing concerns about privacy and stigmatization.

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Boy Scouts of America should allow gay members, says Obama

President Obama called Sunday for the Boy Scouts of America to open its ranks to those who are gay.

Asked in a pre-Super Bowl interview if he thought the group should end its ban on gay scout leaders and members, Obama responded with a direct: “Yes.”

“My attitude is that gays and lesbians should have access and opportunity the same way everybody else does, in every institution and walk of life,” Obama said.

Obama’s comments come as Boy Scouts leaders say they will discuss whether to change their long-standing ban during an upcoming meeting.

Obama made equal rights for gays and lesbians a central part of his second inaugural address last month, becoming the first president ever to discuss gay rights in an inaugural speech.

“Our journey is not complete until our gay brothers and sisters are treated like anyone else under the law — for if we are truly created equal, then surely the love we commit to one another must be equal as well,” Obama said during his remarks after taking the ceremonial oath of office.

During his first term, Obama also became the first sitting president to back same-sex marriage and formally ended the military’s “Don’t Ask, Don’t Tell” policy.

The Boy Scouts decision to revisit the ban has attracted criticism from one prominent GOP leader, Texas Gov. Rick Perry, himself an Eagle Scout.

Perry on Saturday spoke out against lifting the ban. “I think most people see absolutely no reason to change the position and neither do I,” he said, according to a report in the Dallas Morning News.

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Presidential Proclamation -- 100th Anniversary of the Birth of Rosa Parks

The White House

Office of the Press Secretary

100TH ANNIVERSARY OF THE BIRTH OF ROSA PARKS

- - - - - - -

BY THE PRESIDENT OF THE UNITED STATES OF AMERICA

A PROCLAMATION

On December 1, 1955, our Nation was forever transformed when an African-American seamstress in Montgomery, Alabama, refused to give up her seat on a city bus to a white passenger. Just wanting to get home after a long day at work, Rosa Parks may not have been planning to make history, but her defiance spurred a movement that advanced our journey toward justice and equality for all.

Though Rosa Parks was not the first to confront the injustice of segregation laws, her courageous act of civil disobedience sparked the Montgomery Bus Boycott -- 381 days of peaceful protest when ordinary men, women, and children sent the extraordinary message that second-class citizenship was unacceptable. Rather than ride in the back of buses, families and friends walked. Neighborhoods and churches formed carpools. Their actions stirred the conscience of Americans of every background, and their resilience in the face of fierce violence and intimidation ultimately led to the desegregation of public transportation systems across our country.

Rosa Parks's story did not end with the boycott she inspired. A lifelong champion of civil rights, she continued to give voice to the poor and the marginalized among us until her passing on October 24, 2005.

As we mark the 100th anniversary of Rosa Parks's birth, we celebrate the life of a genuine American hero and remind ourselves that although the principle of equality has always been self-evident, it has never been self-executing. It has taken acts of courage from generations of fearless and hopeful Americans to make our country more just. As heirs to the progress won by those who came before us, let us pledge not only to honor their legacy, but also to take up their cause of perfecting our Union.

NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, by virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim February 4, 2013, as the 100th Anniversary of the Birth of Rosa Parks. I call upon all Americans to observe this day with appropriate service, community, and education programs to honor Rosa Parks's enduring legacy.

IN WITNESS WHEREOF, I have hereunto set my hand this first day of February, in the year of our Lord two thousand thirteen, and of the Independence of the United States of America the two hundred and thirty-seventh.

BARACK OBAMA

Vice President Joe Biden, Dr. Jill Biden, and Deputy Secretary of Defense Ashton Carter visit with Wounded Warriors and their medical caretakers at Landstuhl Regional Medical Center (RMC) in Landstuhl, Germany.

Bragging rights aren't the only thing on the line for the mayors during tonight's big game -- the winning city will also get a day of service from the mayor of the opposing team.

In this week’s address, President Obama calls on Congress to work together on a balanced approach to reduce our deficit and promote economic growth and job creation.

view all related blog posts

View the original article here